【On-site tours with media reporters】

The 139th Canton Fair New Collection event organized 16 specialized "New Products · Media Tours". Representatives from nearly 101 media outlets—including central media, local media, and industry-specific media—gathered at the fair, conducting in-depth visits to leading companies across various industries. Through multi-channel coverage, the latest product information was widely disseminated across mainstream media and social platforms, achieving tens of millions of online exposures.

Media Visits: Spotlight on Innovation and Quality in ChineseManufacturing

During the Canton Fair's "New Products· Media Tours", companies showcased cutting-edge achievements in variousfields to media representatives and industry experts. Through comprehensivetours and hands-on experiences, businesses highlighted breakthroughs ininnovative technology, intelligent products, sustainable practices, and diversedesigns. These achievements demonstrated not only the industry's innovativecapabilities but also underscored the companies' strength in advancingtechnology, achieving sustainability, and leading future trends.

Journalists engaged deeply with exhibitors,capturing through interviews and lenses the relentless pursuit of innovationand quality that defines "Made in China".

Positive Feedback: Multi-Platform Exposure Boosts Brand Visibility

‘The New Collection was exceptionallywell-organized,’ said a representative from Zhongshan Oboer Electric Co., Ltd. ‘Simultaneouscoverage across multiple media significantly amplified our brand and productvisibility, greatly enhancing our industry reputation—especiallywith diverse platforms amplifying the impact.’ 

Echoing the sentiment, a Foshan AikaiHoldings Group executive noted, ‘The journalists were highly professional andthorough, far from perfunctory. Their attentive listening, insightfulfollow-ups, and genuine interest were evident throughout.’

As the Canton Fair continues, moreinnovations will take the stage, with media coverage keeping pace. Together,they explore how technology reshapes industries and unlocks boundlesspossibilities for society.