Mr. William Wu is the Vice President of China Industrial Design Association and the jury member of iF Concept Design Award, Core77 Design Award. As the head of Haier innovation design center, Mr. Wu contributes to lead the design team to deliver world-class design service both to this appliance giant and other independent manufacturers in China. During his over ten years activity in Haier, Mr. Wu developed a brand new working flow for user-centered design combined with several design assessment methods which ensure all outputs attract target consumers, meet their demands. All efforts greatly supported Haier to be No.1 major appliance manufacturer globally and one of the most famous brands.