Yuxian Xie

2001-2006 Researcher, Honda R&D Design Center (Asaka/Saitama)

2007-2008 Director/Technical Manager of Exterior Styling Design, Honda Research Institute (Shanghai)

2009-2015 Founder/General Manager, XIDEA Design Group

2015-present Founder/General Manager, SUPER SOCO

Deputy Director, Youth Entrepreneurship Association of Qingpu District, Shanghai

Deputy Director, Youth Entrepreneurs Association of Qingpu District Federation of Industry and Commerce, Shanghai

Deputy Director, Chamber of Commerce of Zhaoxiang Town, Qingpu District, Shanghai

Xie’s designs have been awarded home and abroad, including iF Product and Red Dot design awards of Germany, Good Design Award of Japan, Contemporary Good Design Award and China Good Design.

He has been honored as a leading figure of the China Industrial Design Association and a professional supervisor of the Youth Entrepreneurship Association of Qingpu District, Shanghai.

He focuses on the design and R&D of two-wheel vehicles that are user-friendly and with core product value. With integrated and innovative design services, he has partnered with the R&D sections of many internationally renowned brands. He leads his team to realize high-quality project execution and timely product upgrading services. He keeps track of the latest design trends and provides practical, innovative and farsighted solutions that meet users’ needs.