Canton Fair Design Award

José Ricardo dos Santos Luz Junior


José Ricardo dos Santos Luz Junior











José Ricardo dos Santos Luz Junior

Co-Chairman & CEO of LIDE China

LIDE was founded in Brazil in 2003 and is the largest and one of the most influential business leaders’ organizations in Latin America. Ricardo participated in the establishment of LIDE China in 2013. Initiated by former Brazilian political figures and prominent entrepreneurs, the organization aims to build a platform for China-Brazil business cooperation. Ricardo has led Brazilian delegations to China on multiple occasions, visiting Chinese companies including Huawei, Alibaba, and BYD. Ricardo also serves as Institutional Managing Partner and International Relations Coordinator at Braga Nascimento e Zilio Law Firm. From 2007 to 2012, he served as Chief Representative of the Beijing office of a Brazilian law firm. From 2010 to August 2012, he served as Legal Director of Foro Brasil, Brazilian Business Association in China.



Release Date:Sep. 10,2026