2024 Food and Agricultural Products Import Promotion Matchmaking Conference

• Organized by Trade Development Bureau of the Ministry of Commerce and supported by China Foreign Trade Centre, the 2024 Food and Agricultural Products Import Promotion Matchmaking Conference was attended by Embassy in China and consulates in Guangzhou of African and Latin American countries, industry associations and companies’representatives.

• Over 100 hundred buyers participated in the matchmaking.

• 30 companies from Australia, Japan, Korea, Malaysia, Peru, Russia, Tanzania, Vietnam, Uganda,etc promote special products onsite.

Russian Pavilion Opening Ceremony of the 136th Canton Fair

• 30 companies from 13 regions in Russia participated in the 136th Canton Fair. The Russian Pavilion Opening Ceremony was grandly held on the first day of Phase 3, jointly hosted by the Russian International Communications Agency Co., Ltd. and export promotion centers from different regions of the Russian Federation.

• The ceremony was attended by important guests, including Wang Junwen, former Counselor for Economic and Commercial Affairs at the Chinese Embassy in Russia; Xu Jiansheng, Operations Director of China Foreign Trade Centre Group Co., Ltd., Palkin Siumer, Trade Representative of the Russian Consulate General in Shanghai and representatives from different regions Trade Promotion Center of Russia, representatives of Russian exhibitors,etc.

• Renowned media including China News Service and Youcheng Evening News, conducted interviews and reports. Multiple cooperation agreements were signed on-site to promote Russian high-quality products entering the Chinese market.

The Household Items Matchmaking Event of the 135th Canton Fair International Pavilion

• The Canton Fair International Pavilion held a trade matchmaking event in Phase 2 for the first time.

• 10 exhibitors from different countries such as Germany, Italy, Japan, South Korea, and Egypt were invited to showcase their products, with 85 Chinese domestic buyers from Guangzhou Friendship Group, Beijing Hualian Guangzhou Procurement Center, 7-Eleven, and Miniso participated in.

• An International Pavilion visiting group, composed of Chinese domestic VIP buyers, visited the exhibitors' booths on-site to view the products and conduct negotiations.

Malaysia Pavilion Opening Ceremony

• A delegation of 63 Malaysian companies participated in the 135th Canton Fair International Pavilion.. Malaysia External Trade Development Corporation held a grand opening ceremony for the Malaysia Pavilion on the first day of Phase 3.

• 2.Important guests attending the event included the Malaysian Member of Parliament (Malaysian former Special Envoy to China) Mr. Tan Kok Wai, the Consul General of Malaysia in Guangzhou Mrs. Suraya and the Vice President of the China Foreign Trade Centre Group Mr. Shanqing Zhou .

2023 Food and Agricultural Products Import Promotion Matching Conference

• Co-hosted by Trade Development Bureau of the Ministry of Commerce and China Foreign Trade Centre.

• Representatives from relevant departments of the Ministry of Commerce of China, some African and Latin American countries' consulates in Guangzhou, industry associations, and representatives from related companies attended.

• Over 30 suppliers and more than 60 buyers conducted negotiations and secured orders.

Malaysia Pavilion Opening Ceremony

• Malaysian Pavilion brought 35 companies participated in the 134th Canton Fair International Pavilion. The Malaysia External Trade Development Corporation (MATRADE) held the opening ceremony of the Malaysian Pavilion on the first day of Phase 3.

• Important guests including Malaysian Members of Parliament (Malaysian former Special Envoy to China) Mr. Tan Kok Wai, Consul General of the Malaysian Consulate in Guangzhou Mrs. Suraya and Vice President of China Foreign Trade Centre Group Mr. Sihong Zhang attended the event.

Exchange forum on import exhibits entitled for favorable taxation policy during the 2023 Canton Fair

• With the approval from the State of Council, a tax cut policy for exhibits of the 133rd China Import and Export Fair International Pavilion were issued, which articulated that the import exhibits within specified limit sold during the exhibition period of Canton Fair in 2023 are exempted from import duties, import value-added taxes and consumption taxes. To help domestic and foreign enterprises understand and enjoy the favorable policy, the 133rd Canton Fair held an exchange forum on import exhibits entitled for favorable taxation policy

• The event was attended by overseas partner organizations, representatives of international exhibitors, domestic importers' associations, importers and media reporters

• Guangzhou Customs experts interpreted the favorable taxation policy and responded to questions from international exhibitors

Opening Ceremony of Malaysia Pavilion

• 37 companies formed the Malaysian national pavilion to participate in the 133rd Canton Fair. Malaysia External Trade Development Corporation held a grand opening ceremony of Malaysia pavilion on the first day in Phase3

• Attended by the Consul General of Malaysia in Guangzhou Mrs Suraya Binti Ahmad Pauzi , Vice President of China Foreign Trade Centre Group Mr Zhang Sihong and other distinguished guests

Canton Fair dual circulation promotion events- Online match-making event of food industry

• Representative domestic retail supermarkets and well-known imported food procurement platforms, including Vanguard, Meiyijia, etc, participated in the events

• With a total of over 100 well-known brands promoted products online, including Australia's largest food retailer Woolworths, supermarket giant Coles, oat brand Clare Valley and other well-known overseas companies

• Precise pre-matching according to the requirements of suppliers and purchasers, a number of "one-to-one" promotional meetings were held online. The events promoted the effectiveness of trade

Canton Fair dual circulation promotion events

• Invited the representative domestic retailers and famous cross-border e-commerce platforms such as Yonghui Superstores, Yuguo Cross-border, Shein Cross-border to release their purchasing demands

• Attracted nearly 18,000 online viewers to participate, contributes to the trade and financial matching with about 530 companies

• Strongly promote the integrated development of domestic and foreign trade, helping enterprises to grasp the new opportunities of the dual cycle and create new competitive advantages

Domestic and international dual cycle, domestic and foreign trade launch together——Canton Fair dual -cycle promotion events

• Invite leading purchasing groups including China Resources Vanguard, Suning, Miniso, Netease Selected, Banggu Technology, XinYouzhi Yanxiang, Xing’an Supermarket, Shengjia Supermarket, Aozhixing Trade Development Company, and Cloud Goods Youxiang to participate in the matching events

• helping export exhibitors to establish cooperation with domestic procurement leaders, and finally about 110 exhibitors from 31 provinces and cities attended the event

• Expand the breadth and depth of the dual cycle of services, and strive to contribute to the construction of a new development pattern of Canton Fair

Domestic Market Match-making

• 200+ exhibitors & 1000+ professional domestic buyers

• Industrial knowledge sharing made by distinguished guests

• Remarkable and effective trade match-making results

• Support from industrial and commercial bank of China (ICBC)

Domestic Market Matching-making

• Setting up 3 theme areas on site: "Guangdong • life", "Guangdong • delicious" and "Guangdong • health" ;

• Organizing direct negotiation between 40+ exhibitors and 100+ representatives from large supermarkets, chain stores, social e-commerce platforms and professional business associations;

• Effectively promoting the foreign trade enterprises to connect with the domestic market, strengthen their brands, and facilitate the optimization and upgrading of trade structure.

Sourcing Briefing

• Cooperating with JD.COM, Suning.com and Lifease - 3 chinese leading e-commerce platforms
•Interpreting consumption trends, introducing the platform and releasing sourcing requests
•Helping enterprises to better understand the consumption trends and terminal market demand

Customs Service

Scene 1: Interpretation of customs cross-border trade facilitation measures
Scene 2: Customs clearance policies and technical services of import and export food
Scene 3: Customs import and export supervision and technical services of hot commodities

Global Food & Drink Show of 126th Canton Fair International Pavilion

• Exhibitors: 36 quality food enterprises from 10 countries
• Main buyers: Local organizations and professional buyers from nearly 200 enterprises
• Building a high-quality communication platform for the food industry, helping to deepen understanding, strengthen interaction and share global development opportunities

The Opening Ceremony of Fukuoka Pavilion

• On the occasion of the 40th anniversary of the establishment of an international sister city between Guangzhou and Fukuoka, Japan, Fukuoka organized a delegation to exhibit in the Canton fair for the first time
• Invitees:
Officials of the Fukuoka municipal government of Japan
Japanese consul general in Guangzhou
Guests of the visiting delegation
• Expanding Japanese enterprises’ influence in the Chinese and global cooperation network

“Meet the world in the Greater Bay Area” Global Cooperation Meeting of Canton Fair

• Together with the Department of Commerce of Guangdong Province
• Over 100 representatives from commercial departments of 9 cities alongside the Greater Bay Area, from business associations delegation of Hong Kong SAR , from consulates and trade promotion agencies in Guangzhou.
• Promoting the exchange of business resources in the Greater Bay Area and beyond, and facilitating the extensive connection and cooperation between domestic and overseas enterprises

The 124th Canton Fair VIP Buyers Communication Meeting

• Over 50 representatives from Guangzhou municipal commission of commerce, professional associations, cross-border E-commerce platforms and local supermarkets
• Introduction of qualified exhibit products in 124th International Pavilion and experience sharing among attendees

The 124th Canton Fair International Pavilion Global Cooperation Meeting

• Over 50 representatives from Consulates in Guangzhou, trade promotion organizations, recruitment partners and prestigious exhibitors
• Combining the high-end wine party with guest sharing and business negotiations, exchanging market trends and industry experience

The 123rd Business Meetings with Members of Chambers & Associations

• Hosts:
China Foreign Trade Centre
Consulate General of Malaysia in Guangzhou MATRADE
• Invite professional food importers and household importers
• Face-to-face negotiation
• Authoritative trouble shooting about customs clearance

The 123rd A Night Of Glory - Awards Ceremony And Reception For Prestigious Partners

• Over 200 guests from over 20 countries and regions, including some national and regional trade promotion agencies, diplomatic and consular representatives in Guangzhou, partners of International Pavilion, overseas exhibitors, domestic buyers and so on
• Recognizing the representatives with strong professional strength, outstanding brand image, and in the leading position of the market
• A high-end business communication platform with novel forms

The 122nd Trade Matching Event: Q-Baby Salon

• To build a ‘One-Stop’ platform for overseas exhibitors and domestic buyers, ‘Q-Baby Salon’was hosted during Phase 3 of 122nd exhibition
• Over 20 Companies achieved cooperation agreement on-site Over 80Trade representatives from local associations of importers and retailers Over 300 Headcounts of passenger flow