Creative Director/ Founder of Yehidea Home Design Co. Ltd

Mr. Yeh has worked in advertising industry over 20 years, with position in Ogilvy & Mather, JWT and Samsung, and won more than two hundred awards, including Red Dot Product Design Awards, New York Advertisement Awards, Asia-pacific Advertisement Awards, World Chinese Advertisement Awards.

In 2006, he created Yehidea brand as independent designers. Till now, his clients include Mercedes Benz, Singapore Airlines, Shangri-la hotel, Mont blanc, Hennessy, Philips, Samsung, Nestle, Kleenex, Vanke Park 5, Beijing Today Art Museum, The National Stadium, etc.

And his works have been invited to various exhibitions around world, including Tendence Frankfurt, Beijing Today Art Museum, Beijing International Design Week, International Awarded Chinese Design Exhibition, and London Design Festival.