Born in La Spezia, he lives and works in Milan. He graduated at the University of architecture in Florence at the age of 23 and, in the same faculty, he taught and conducted research until 1991.In 1984 and 1985 he collaborated with Ettore Sottsass and with Alchimia-Mendini. He taught at Domus Academy in Milan, at the Università del Progetto in Reggio Emilia Design, at the University of Architecture in Florence and in Genova.

He works as industrial designer, designing many bestsellers and commercially successful products that awarded him as “Champion of Super and Popular of the years 2000” (Alberto Alessi), “King Mida of design” (Cristina Morozzi), “Most bankable designer” (Eugenio Perazza, Magis). He collaborated with companies, such as Alessi, first designer with more than 300 steel and plastic products, (remark products: the “Girotondo family” absolute bestselling series in the history of design-oriented companies with more than 7 millions products sold, the “Mami” series, “Il Bagno Alessi” and famous plastic products such as Lilliput, Magic Bunny and Merdolino), Magis (with “Bombo”stool, the most worldwide copied design product, “Vanity” and “First” series), Amore Pacific, Artsana, Bertazzoni, Bisazza, Cederroth, Deborah, Elica, Fabbrica Pelletterie Milano, Fiat, Hannspree, Hanssem, Helit, Henkel, Honeywell, Inda, Kankio, KDDI, Kokuyo, Laufen, Lavazza, LG Hausys, L'Oreal - Maletti, Meglio, Mikakuto, Moooi, Nestlé-Frisco (art director in1996), Nissan, NTT Docomo, Olivari, Oras, Oregon Scientific, Papernet-Sofidel, Promelit, Pulsar, Replay, Samsung, Seiko, Shaf, Siemens, Skitsch, Sodastream, SPC, Star, Telecom, Toto, 3M, Tubes, Veneta Cucine, Vondom, ZTE, etc..