Professor of School of Design, Hong Kong Polytechnic University, and Director of Asian Ergonomics Lab

He has been crafting iconic sports products since 1983 for Burton Snowboards, Fisher Price, Cooper Canada, Itech Sports, Brine Lacrosse, Bell Helmets and Nike. During his 25-year teaching career, he has led design studios in North America, Asia and Europe.

He is the Eric Yim Endowed Professor of Asian Ergonomics at The Hong Kong Polytechnic University where he is the Program Leader for the post graduate education. He holds an MFA from the Domus Academy in Milan and a PhD in Ergonomics from TUDeflt University in the Netherlands.

His award winning 3D anthropometric study, SizeChina, has created the first-ever digital database of Chinese head and face shapes. His Asian Ergonomic Lab leads the development of ‘China-fit” products for local and global brands.

His new book “DesignDirect – how to start your own micro brand” inspires designers to create their own personal brands. It is available on Amazon and at www.designdirect.com.hk.