Spain designer, Associate Creative Director at Frog Shanghai

He is an Associate Creative Director based in frog’s Shanghai studio. Throughout the past 8 years he has been designing distinctive and effective user experiences for some of the worlds leading brands in Finance, Telecommunications, Energy, Fashion Retail and FMCG.  Working with both large and small interdisciplinary teams to grow a deep understanding of user behaviors and define innovative ways to interact with the digital and physical space.

He finds it most rewarding when branded experiences are designed across multiple touchpoints throughout the usage life cycle. His focus is on Design Research, Concept Sketching, Information Architecture and Rapid Prototyping for Retail Spaces, Mobile and the Web.

He holds a Masters Degree with Distinction in Interactive Multimedia from the University of the Arts London.