Ambassador of Association of Dutch Designers (BNO)

He spent most of his working career as general manager marketing communications at Canon Europe, the European headquarters in Amsterdam of Canon Inc, the Japanese camera and office automation brand.

During that time, he took a break of four years from Canon as an Account Director at a multi-disciplinary design agency.

His last designation at Canon was that of General Manager, Brand and Design Management at Canon’s Corporate Strategy Centre.

Following his extensive time in the corporate environment, he became president of the BNO – the Association of Dutch Designers, a portfolio that he held for five years before stepping down and becoming an honorary member of, and ambassador for the BNO.