International Industrial Design Master

He graduated from Art Center College of Design, in 1972.  He began his career working at Eliot Noyes Architecture & Industrial Design with clients such as IBM, Cummins, Westinghouse and Mobil.  In 1985, he started his own business, Gordon Bruce Design.  Throughout his career he has worked in Europe, Asia & the USA with multinational corporations on a wide range of products – airplanes, office products, computers, medical products, interiors, vehicles, furniture, etc.

From 1991 to 1994, he was hired by Art Center College of Design as a vice president to set up a campus in Kyoto while planning and running design conferences in Kyoto and Kitakyushu.  From 1995 to 1999, Mr. Bruce was hired by Samsung to serve as the Product Design Chairman for the "Innovative Design Lab of Samsung" –ids– a program rigorously championed by Samsung's Chairman, Lee, Kun - Hee.  While living in Seoul, Mr. Bruce developed a very unique curriculum to reeducate Samsung's best designers.

From 2000 to 2003, he designed all the furniture for Moshe Safdie Architects’ Salt Lake City Public Library.  In 2001, he worked with IBM’s Thomas Watson Research Center designing a virtual / physical campus concept for ETH – Eidgenossische Technische Hochschule – in Zurich, Switzerland.  In 2003, he was hired by Porsche Design to assist in opening their US office while designing a range of Porsche Design golf products.  From 2002 to 2009, he was the head design consultant for Lenovo's “Innovative Design Center”, in Beijing, to evolve design strategy while also serving as the Chairman of Lenovo’s Consulting Design Committee.  In parallel, he served as the consulting “Honorary Chairman of Design” for Changhong, the largest TV manufacturer in China, for six years.  From 2003 to 2009, he also was the head design consultant to OSIM, in Singapore.  He has recently worked with GE Appliances and is presently working with the Bühler Group, in Switzerland, and Huawei Technologies, in Shenzhen and Shanghai.

His designs have been included in the Permanent Design Collections at the Museum of Modern Art (MoMA), New York, Centre Georges Pompidou, Paris, Smithsonian's National Museum, Wash. DC, The Computer History Museum, San Jose, and his work has been shown at the Victoria and Albert Museum, London.  Moreover, he has received grants from the Connecticut Art Commission, the National Endowment of the Arts (NEA), and the Graham Foundation for Fine Arts, Chicago.  He has received awards and recognition from industrial design Magazine and AXIS Magazine. Recently, He received the "Lifetime Achievement Award" from Art Center College of Design in Pasadena, California.

He has been a visiting professor at schools in the US at the University of Illinois Urbana – Champaign.  Helectures annually at Harvard and to companies such as IBM and GE.  Gordon Bruce Design LLC has run numerous design workshops within corporations and at many universities in the US and in China – Tsinghua, Hunan, Northern Polytechnic University Xi’an, University of Science and Technology Beijing, Guangdong Industrial Design Institute – and Shih-Chien, in Taipei.

He has served as a design jury member for many design competitions.  For the last 8 years, he has been a jury member of the Red Dot Design Award in Essen, Germany and in Singapore.  He has written for many international design publications. He continues to write for publications such as AXIS in Japan.  His monograph – Eliot Noyes: A Pioneer of Design and Architecture in the Age of American Modernism – was published by Phaidon Press, London, in 2007.  He is presently starting to write a book on the “Innovative Design lab of Samsung”.