After studying international marketing in Paris, Berkeley and Tokyo and completing a design degree of interior and product Design at the Domus Academy in Milan, Christophe Pradère continued his lobetrotting life by moving to Asia to begin his professional career as a Brand Design Manager for Healthcare brand. He returned to France after three years and joined a packaging design agency to develop its in-house brand consulting division before being appointed manager in an architectural firm with the responsibility of creating a retail unit on selective markets. His career then led him to Euro RSCG Design where he developed creatively and strategically the retail and corporate design divisions that would gain the trust of a host of leading brands such as Auchan, Leclerc, Intermarché or Air France and Peugeot in addition to brands specializing in the world of luxury and beauty products such as Lanc?me, L’Artisan Parfumeur, Christofle, etc.
At the end of 2000, he founded a global design entity on the in innovative industries market that he integrates at the heart of BETC Euro RSCG to create the BETC Design agency.As a CEO he quickly expanded the agency to its current staff of 30 employees. Christophe Pradère has focused his activities on global design and design management approaches in the innovative industry markets for customers such as Orange, Air France, and in creative industries for brands such as Louis Vuitton, Rémy-Martin , Jean-Paul Gaultier, L’Oreal, etc.
Today, Pradère Christopher develops his brand experience through a holistic approach that combines the social sciences and a global creative strategy. By drawing on all the different specialisms of the design industry, he focus his reflection through the brand Rituals (products/services/places). At the
same time as developing his agency, he also lectures at the Parsons School for Design, IMF and the ‘Arts Deco’ and carries out numerous assignments abroad.