Xiaojing Huang
Renowned Design Strategist and Trend Expert, Strategy Director of YANG DESIGN, founder of Design Strategy Institution

Xiaojing studied in Guangzhou and Berlin from experienced design expert and had rich experience in product strategy, user study, service design, brand DNA and trend study. As the strategic director of YANG DESIGN, the most forward-looking design consultancy in China, she has been leading the strategic team to build the UX Lab, CMF Lab and Service Design Lab in order to provide design strategy for companies at different development stages to realize business value. Her clients are leading brands such as Boeing, BMW, GM, Toyota, Hoda, Nissan, Hyundai, KIA, Fujitsu, BOSE, Schneider Electric, Hitachi and Haier.

Winner of Red Dot Design Award, IDEA and Design For Asia Silver Award.

Writer of China Design Trends Report, Lifestyle Aesthetic Business Trend Report, China Home Trend Report and China Sub-culture Lifestyle Report, and design column writer magazines including md.

Invited speaker and judge of many design events including TEDx, Color Marketing Group, CareShow, Semiofest.

Release Date:Jun. 24,2016