Jian Wu
General Manager of Haier Innovation Design Center, Vice President of CIDA


Mr. William Wu is the Vice President of China Industrial Design Association (CIDA) and the jury member of iF Concept Design Award and Core77 Design Award. As the head of Haier Innovation Design Center, Mr. Wu has led the design team to deliver world-class design service both to this appliance giant and other independent manufacturers in China. During his over ten years’ activities in Haier, Mr. Wu developed a brand-new working flow for user-centered design combined with several design assessment methods, which ensure all outputs attract target consumers and meet their demands. All efforts have greatly supported Haier to be No.1 major appliance manufacturer globally and one of the most famous brands around the world.

Release Date:Jun. 24,2016