Creative Director/ Founder of Yehidea Home Design Co. Ltd

Worked in the advertising industry over 20 years and won more than two hundred awards, in the year 2006, he left advertising industry and created Yehidea brand.

Awarded New York Festivals Advertising Awards, Asia-Pacific Advertising Awards and Global Chinese Advertising Awards…more than 200 prizes in advertising industry.

Water-Drop Teapot Set awarded as 2013 Annual Design Awards by Beijing International Design Week

Awarded German Red Dot Product Design award in 2009

Awarded “ Top Ten Creative Director of China in2005

Awarded “Best Creator 2009” by Sohu Fashion Festival

Invited in the activity of “Design in China” which sponsored by Beijing Today Art Museum, three of his works (Sperm Cup, Water-drop pot, Ivory of salt and pepper set) are forever collected by the museum.

Invited to Messe Frankfurt exhibition for Tendence 2010 in Germany

Invited to First Beijing Internation Design Triennial 2011

Invited as judge of China Ten Major Industrial Design Company/ Designer by China Industrial Design Association

Water-Drop Teapot Set awarded as 2013 Annual Design Awards by Beijing International Design Week

Appointed in the Imperial Palace guest gift designer

Invited to speak for LG Art Slim

Invited to the Kwangju Biennale in South Korea