Raquel Sánchez Montes

Raquel is a fashion trend forecaster, fashion stylist, eyewear collector and amateur photographer.

She comes from Cepeda de la Mora, a small town in Avila in northern Spain, and majored in Audiovisual Communication at the University of Salamanca.

When studying Fashion Communication at Istituto Europeo Di Design (IED), she worked as the school’s Director of Public Relations and Communications for four years.

Later, she moved to New York, where she made a name in fashion matching, design, public relations and photography.

She then returned to Spain. Working as a Cool Hunter at Zara, she looked for all kinds of novel and creative ideas. Meanwhile, she was a consultant for many fashion brands.

Since she came to China six years ago, she has been a Fashion Trend Analyst and Stylist at EXCEPTION de MIXMIND, a well-known Chinese fashion label.

She established her fashion consulting company Club Amor and a trading company a year ago and has worked in partnership with apparel brands like Zara and Novi Footwear.